PPC Consultant

Hello! I Do PPC!
-Shounak Gupte

Expert Google Ads & Pay Per Click Consulting Services for all your needs.

About Me

Custom PPC Solutions to help your business GROW!

Grow your business with Smarter Marketing!

Hi. I’m Shounak Gupte. Originally from India, I migrated to Australia in 2005. I have a Masters degree in Computer Science. After graduating from RMIT, I worked as a PHP Developer for 5 years before switching my career path to Digital Marketing.

I am a well rounded Digital Marketing Expert with over 15 years’ experience in Web Development and Search Engine Optimisation (SEO) across multiple industries working as a Freelancer and for some of the Top Companies in Australia.

Why Choose Me?

Digital Marketing strategies for your success!

I have the expertise and knowledge you need to get ahead. I can help with impartial advice, honest pricing plans tailored just for YOUR needs – all at an affordable price!

When you work with me, I will listen to your needs and then find the perfect solution. You can count on my attention for detail as well as a genuine interest in helping make sure that everything falls into place smoothly!
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Years in the industry
No Locked-In Contracts
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Transparency & Satisfaction

What Services I'm Providing

I do everything to help your business GROW!

Google Ads Management
Bing Search Advertising
Google Shopping
YouTube Advertising
PPC Audit

PPC Campaign Benefits

Gaining website visitors made easy!

Increase in

Increase in Website Traffic

Increase in Conversions

Expert Freelance PPC, Google Ads Specialist & PPC, Google Ads Consultant in Adelaide


Why PPC is Important?

Improving your site’s visibility!
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Paid advertising returns $2 for every $1 spent
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Shoppers use Google to discover new items or products.
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Marketers say PPC is their most efficient tactic.

My PPC Process

I follow a very simple, yet highly effective process.​
1. Analyse​
Analyse what your competition is doing.
2. Optimise​
Optimise your marketing campaign accordingly.
3. Grow
Grow your business. Easy, Breezy, Beautiful Growth!!

It’s Not About The Search… It’s About Being Found!

What My Clients Say

Happy Clients!






Improving your site’s visibility!
  • What Is PPC Advertising?
    PPC advertising is a type of online advertising where you pay for each click on your ad. It’s a great way to get your website in front of more people and to generate leads or sales. When you create a ppc campaign, you choose keywords that you want your ad to show up for, and then create an ad that will be shown when someone searches for those keywords. You also set a budget, so you only pay when someone clicks on your ad.
  • What Is A PPC Ad Network?
    A PPC ad network is a company that helps businesses place ads on websites across the internet. Advertisers pay for these ads, and the network then distributes them to various publishers. This is a cost-effective way for businesses to reach a large audience quickly, as well as to test different ad campaigns.
  • What Is PPC Ad Spend?
    PPC stands for pay-per-click, a type of online advertising where you only pay when someone clicks your ad. With PPC, you create an ad and choose keywords related to your business. When someone searches on Google using one of your chosen keywords, your ad may appear next to the search results. You then bid on how much you’re willing to pay each time someone clicks your ad. The higher your bid, the more likely your ad will be shown. You can set a daily budget so you never spend more than you want to. Once someone clicks your ad, they’re taken to your website or landing page. From there, it’s up to you to convert that visitor into a customer.
  • How Does PPC Advertising Work?
    In its simplest form, PPC advertising is a way of buying visits to your website. You create an ad, choose some keywords, and set a budget. When someone searches for those keywords on Google, your ad may appear next to the search results. You only pay when someone clicks your ad. PPC advertising can be used to drive traffic to any kind of website, whether you’re selling products or services, trying to build brand awareness, or collecting leads. It’s an effective way to reach people who are already interested in what you have to offer. There are two main types of PPC advertising: search engine ads and display ads. Search engine ads appear next to the search results when someone searches for a keyword that you’ve targeted. Display ads appear on websites across the web. They can be targeted by demographics (e.g.
  • Why Is PPC Important?
    The acronym PPC stands for pay-per-click, an internet advertising model used by businesses to direct traffic to their website. In a nutshell, businesses bid on keywords and are charged each time their ad is clicked. This makes PPC an effective way to reach your target market, as you’re only charged when someone is interested in what you have to offer. Since PPC ads appear at the top of search engine results pages (SERPs), they’re one of the most visible forms of online advertising. And because people are more likely to click on organic search results than paid ads, businesses that rely on PPC must be vigilant about creating high-quality ads and landing pages that convert traffic into leads and sales.
  • Where Can You Advertise With PPC Ads?
    There are a number of places you can advertise with PPC ads. Google AdWords is the most popular, but there are also a number of other ad networks that you can use. You can also use PPC ads on your own website or blog. One of the benefits of using Google AdWords is that you can target your ads to specific countries, languages, and even cities. This means that you can target your ads to the people who are most likely to be interested in them. Another benefit of using Google AdWords is that you can track how well your ads are performing. You can see how many people have clicked on your ads, how much money you’ve spent on them, and how much profit they’ve generated.
  • What Businesses Can (And Should) Advertise Online?
    Almost any business can benefit from online advertising. Paid search results and social media advertising are two of the most popular online advertising options and can be used to target potential customers based on their interests and location. For businesses with a limited budget, there are also a number of free online advertising options available. Online advertising is an effective way to reach new customers and grow your business. It allows you to target potential customers based on their interests and location, which makes it a more efficient way to reach your target market than traditional advertising methods. Additionally, online advertising is often less expensive than traditional advertising methods.
  • What Is Cost Per Click?
    In online advertising, cost per click (CPC) is an auction-based pricing model in which advertisers pay a fee each time one of their ads is clicked. The model is used when advertisers want to ensure that only interested users will click on their ads. CPC bidding works by allowing advertisers to set a maximum budget for each day, and then bidding against other advertisers for the placement of their ads on search engine results pages (SERP) and other websites.
  • What Is A Good Conversion Rate For PPC?
    A good conversion rate for PPC can vary depending on the industry. However, a good starting point is 1-3%. This means that for every 100 people who see your ad, 1-3 people will take the desired action.
  • What Is A Good Average CPC?
    There is no definitive answer to this question as the average CPC (cost-per-click) varies depending on a number of factors, including the industry you’re in and the keywords you’re targeting. However, a good average CPC to aim for is around $1-$2. This will ensure that your ads are being seen by enough people to be profitable, while also keeping your costs down. Keep in mind that you may need to adjust your bids depending on your specific business and goals.
  • What Is A Good CTR?
    A good CTR (click-through rate) is one that is high enough to make your advertising worthwhile, but low enough that you’re not wasting money on clicks that don’t result in conversions. Determining what’s a good CTR for your business can be tricky, as it varies greatly depending on the industry and even the type of ad campaign you’re running. Generally speaking, anything above 1% is respectable, while anything below 0.5% may not be worth your time and money. Keep in mind that CTR isn’t the only metric you should be looking at when measuring the effectiveness of your ads – conversion rate is also important.
  • How Much Do Google Ads Cost?
    Google Ads are a form of online advertising that allows businesses to create text or banner ads that appear alongside Google search results. Ads can be targeted to specific users based on their interests, location, and other factors. The cost of Google Ads depends on a number of factors, including the budget you set, the keywords you target, and the competition for those keywords. Generally, the more you’re willing to spend on ads, the more exposure your business will get. However, it’s important to note that Google Ads is not a guaranteed way to increase traffic and sales. It’s important to set realistic expectations and track your ad results so you can make changes as needed.

Get In Touch

Drop Me a Line or Two, I’m Open for a Collaboration!